{"product_id":"shampoo-di-preparazione","title":"Pre-Treatment Shampoo","description":"\u003cp\u003ePerfect color starts from a flawless base.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePre-Treatment Shampoo\u003c\/b\u003e is a professional chelating, preparatory cleanser, designed to deeply purify the hair shaft and prepare the hair fiber to take color and technical treatments at their best.\u003c\/p\u003e\n\u003cp\u003eIn contact with water, it develops a soft, light and airy lather that precisely cleanses scalp and lengths. Its targeted formula instantly removes impurities, excess sebum, styling residue and mineral deposits, freeing the surface of the hair from every invisible barrier that could prevent the pigments from adhering evenly.\u003c\/p\u003e\n\u003cp\u003eThanks to a synergy of gentle coconut-derived surfactants, it purifies the fiber without drying it out: it gently lifts the cuticles so the color can penetrate evenly, leaving your hair light, clean and perfectly receptive to the color service.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHow to use:\u003c\/b\u003e Apply a walnut-sized amount to wet hair, carefully massaging scalp and lengths until you get an even lather. Leave on for 1–2 minutes to maximize the purifying action and rinse thoroughly before applying the color or treatment.\u003c\/p\u003e","brand":"Il mio negozio","offers":[{"title":"Default Title","offer_id":54758663487817,"sku":"CAPPUCCI Shampoo PreTreatment","price":24.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1019\/6906\/8361\/files\/CappucciPre-TreatmentShampoo_c699da9a-9b12-4e7b-8d75-9dc2e9fed220.png?v=1791964745","url":"https:\/\/gianpiocappucci.it\/en\/products\/pre-treatment-shampoo","provider":"Gianpio Cappucci","version":"1.0","type":"link"}