Pre-Treatment Shampoo
Pre-Treatment Shampoo
Botanical formulas designed for frequent use, made to work in the heart of the hair fiber. Every application is a true treatment that gives body, thickness and a defined texture, leaving your hair remarkably light and free to move.
Cutting-edge organic actives that work to rebuild the original elasticity and flexibility of the hair. The result is a perfectly balanced shape: visibly healthy hair, plumped from roots to ends and perfectly tamed.
A premium cleansing base, strictly free of sulfates and silicones, designed to respect the purity of plant-based colors. It smooths the hair surface to optimize the refraction of natural light, sealing in your color and keeping it vivid, stable and vibrant over time.
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Perfect color starts from a flawless base.
Pre-Treatment Shampoo is a professional chelating, preparatory cleanser, designed to deeply purify the hair shaft and prepare the hair fiber to take color and technical treatments at their best.
In contact with water, it develops a soft, light and airy lather that precisely cleanses scalp and lengths. Its targeted formula instantly removes impurities, excess sebum, styling residue and mineral deposits, freeing the surface of the hair from every invisible barrier that could prevent the pigments from adhering evenly.
Thanks to a synergy of gentle coconut-derived surfactants, it purifies the fiber without drying it out: it gently lifts the cuticles so the color can penetrate evenly, leaving your hair light, clean and perfectly receptive to the color service.
How to use: Apply a walnut-sized amount to wet hair, carefully massaging scalp and lengths until you get an even lather. Leave on for 1–2 minutes to maximize the purifying action and rinse thoroughly before applying the color or treatment.
Why Choose Us
Only plant-based blends and ingredients of botanical origin, with no harsh chemicals. We respect your hair and the environment.
Our team is always ready to help you. Whether you have questions about the products or need personalized advice, we're here for you.
Our products contain no ingredients of animal origin and are 100% plastic-free, for a cleaner planet.
Collapsible content
Suitable for
Preparing hair for plant-based color
How to Use
Step 1: Mixing
In a bowl, combine the powder with hot water. Mix carefully until you get a fluid, smooth, velvety cream, with the ideal consistency for precise application.
Step 2: Application
Spread the mixture evenly over washed, well towel-dried hair. Apply carefully starting from the roots and continue along the lengths, distributing the product with your hands (wearing gloves) or with a brush.
Step 3: Processing Time
Wrap your hair in a reusable cap or plastic wrap to keep the mixture moist. Leave on for as long as needed, depending on the intensity of the tone you want and your starting base.
Step 4: Rinsing
Rinse thoroughly with lukewarm water only, gently massaging the scalp until the water runs completely clear. To seal the pigments and give maximum shine, finish by applying the Color-Fixing Conditioner.
My Tip
Wet your hair well and apply the shampoo to the scalp. Take a few minutes to massage carefully. Rinse and repeat, for deeply clean hair.
INCI
Aqua [Water], Sodium Coco-sulfate, Cocamidopropyl Betaine, Coco-glucoside, Polyglyceryl-4 Laurate, Phenoxyethanol, Parfum [Fragrance], Sodium Hydroxide, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Linalyl Acetate, Hexyl Cinnamal, Geraniol